Tata Motors launches its Prima trucks in Kenya, Bangladesh

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Tata Prima Tractor

Tata Prima Tractor

Tata Motors, India’s largest commercial vehicle manufacturer, has launched its Prima range of trucks in Kenya and Bangladesh. As a market leader in Bangladesh, the company is committed to the growth of commercial vehicle industry with the latest global technologies. The company’s partnership with Bangladesh-based Nitol Motors has grown over the years to make Tata Motors the largest commercial vehicles brand in Bangladesh.

In Kenya, Tata Motors has launched six new Prima models in the local market in partnership with Tata Africa holding Kenya Ltd. As one of the major players in the EA region, we are committed to shaping the commercial vehicle industry here with the latest global technologies giving the Kenyan customer competitive business advantages.

The new Prima range is equipped with strong aggregates and a robust chassis frame and suspension and will meet the highest operating standards under extreme conditions.

With this launch of the PRIMA range in Bangladesh Tata Motors’ made expansion in the SAARC region and Kenya joins the list of countries that are markets for Tata’s Prima range that already includes UAE and Oman.